Projektdatenbank (ab 2004)

Projektnummer

0056487

Zusammenfassung

Coolness is an emotional style that manifests itself in the globalized worlds of fashion and popular culture, and it also finds aesthetic expression in forms of art, music, and literature that diverge from the mainstream. My project reconstructs the American and Japanese history of this concept and its emergence as a marker for a particular style of affect control and dissidence. I argue that the pervasive power of the concept, and its omnipresence in today's youth culture, is due to an amalgamation of two different cultural semantics of emotion management: the first is based on social...