Projektdatenbank (ab 2004)

Projektnummer

0063908

Zusammenfassung

With the rapid pace of the digital transformation of economy and society, new data-driven business models, which are based on the collection and processing of large amounts of data are being developed almost on a daily basis. The spectrum ranges from personalized marketing to individualized insurance tariffs and personalized medicine. At the same time, sociologists are observing the dissolution of collective categories, an increased focus on finely chiseled differences between individuals and the emergence of a "society of singularities" (Andreas Reckwitz). So far, research on the leg...