Projektnummer

0064876

Zusammenfassung

People's experience on the Internet is shaped by artificial intelligence (AI). Search engines customize results based on geographical location, entertainment sites recommend books based on presumed preferences, and ads on social media are tailored to users' inferred personalities. Intelligent customization assists with our daily chores, but AI also opens the door to manipulation and subterfuge: Micro-targeted political messages can exploit people's personal vulnerabilities without their knowledge and the opportunity for rebuttal. There is much concern that microtargeting affected the ...