Projektnummer

0071972

Zusammenfassung

The insufficient communication channels between stakeholders in the agricultural sector - farmers, agribusiness owners, scientists and politicians - are illustrated by the recent mass protests by farmers. New forms of communication are needed to engage all actors in the discussions and enable successful collaboration. Using a participatory, transmedia approach, the project team facilitates better communication in the transformation process towards sustainable agriculture. Affected experts outside of academia (e.g. farmers) and agricultural scientists will first reflect on their own ne...